Digital Marketing

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We can give an overview definition of digital marketing as simply web presence because they said, visibility is the blood of every business. It’s not necessarily when you run a Google advertisement. No! Over the years web presence has tremendously enlarged the scope of SMEs. It’s not restricted to having your own website. Emphasizing the importance of a website, internet live statistics (@ www.internetlivestats.com shows that we have over 1.6 billion websites on the World Wide Web today. Milestone of 1 billion websites was first reached in September of 2014 as confirmed by NetCraftin its October 2014 Web server survey and first estimated and announced by Internet Live Stats.

May I introduce the inventor of the World Wide Web to you, he goes by the name –Tim Berners-Lee

                       

Terminologies That Explain Types Of Websites

B2B means Business-to-Business i. e. manufacturer & wholesaler, wholesaler & retailer

B2C means Business-to-Consumer i. e. webshops and teleshopping.

C2C means Consumer-to-Consumer. This is the type of business model that facilitates interaction between customers and where customers can trade with each other, typically in an online environment. On this platform anyone can put up products on sale without any middleman, to be bought by any end consumer.

Equally a website can still be categorized as Static or Dynamic

A website is said to be static if it is written in plain HTML and what is in the code of the page is what is displayed to the user.

A dynamic website is one that is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion. In such a site, the content is called in by the scripting language from other files or from a database depending on actions taken by the user.


Buffer App for Social Media Management

Buffer Social Media App can help you and your organization in the different ways,

§  Manage all of your accounts such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest from one app.

§  Enables you to share from your favorite apps.

§  Helps you analyze the performance of your posts.

§  Schedule your post directly to Instagram –available for Instagram Business profile, sharing single-image posts.

§  Receive Instagram reminders. Used for personal profiles, video and multi-photo posts.

§  Plan & preview your Instagram posts. Available on business plans.

The emphasis on Instagram is insinuating that the network is somewhat powerful for business advertisement.

Actually, Facebook bought Instagram network on the 9th of April 2012, for $1 bn. At that time, Instagram has 30 million users. Today Instagram has over 2m monthly advertisers on its platform and about 1bn monthly active users. It is estimated that Instagram ad revenue could reach over $10bn this year.

 

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Consider the Zoom app for your video calling and conference meeting.


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